Corey Gedrose
copywriter
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Powered by Zendesk

Owning the market

The Powered by Zendesk brand campaign introduced Zendesk to customer experience team leads across SMB, Commercial, and Enterprise markets by targeting the audience directly with business benefits. The ingredients were video advertisements followed by digital advertising campaigns retargeting companies with mid-funnel messaging.

Video concept and scripted by Matthew Latkiewicz, Ethan Kanat, Kevin Cline, and Corey Gedrose. Produced by The Brooklyn Brothers.

After the initial push and over 3M video views, we released a series of retargeting ads that hammered in the core values of Zendesk software.

Phase two of Powered by Zendesk involves a recently released three-part series of video ads where customer service agents tackle unforeseen issues with Zendesk. Here’s the first:

Our top-of-funnel display ads were catchy, noticeable, and engaging with the goal of driving traffic to our site.